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Privacy Policy

This privacy policy (this “Privacy Policy”) identifies how Great Wolf Resorts, Inc. and its family of companies (“Great Wolf” and sometimes referred to as “we,” “us,” or “our”) collect, use, and protect the personal information you provide to us when you visit the website, and other websites owned and controlled by Great Wolf located in the U.S. It does not apply to information that we may collect by other means. By entering a Great Wolf website you agree to this Privacy Policy. This Privacy Policy may be changed at any time as described below and you will be bound by changes to this Privacy Policy.


What personal information is collected and how is it used?

Information you provide

You are not required to provide any personal information in order to have general access to Site, however, in order to access certain information, features or services, and to make reservations or purchases you may be required to provide personal information. Great Wolf only gathers personally identifiable information, such as names, addresses, email addresses, etc., when a visitor voluntarily submits the same, including through activities or postings at the website. Great Wolf collects personal information through this website when you make an online reservation at one of our properties in the U.S., purchase a gift certificate, join the ePack, use the Ask-a-Mom forum, post a video, submit a comment in connection with any interactive forum offered on the website, subscribe to the Text Messaging program, send us an inquiry for information, or otherwise participate in any contest or marketing program offered by Great Wolf that requires the submission of such information. This information may include name, address, phone number, email address, password and credit card information. We use this information to process your request and/or to contact you with questions and/or information regarding your reservation, purchase or applicable feature or service. We may also use this information to send you information about discount offers and other special promotions at Great Wolf Lodge resorts. In addition, we may share your name, address, email address and phone number with some of our trusted marketing partners, who may contact you to offer discounts and other valuable information about their products and services. In response to any email or text message promotion that you receive, such marketing partners will provide you with the opportunity to indicate that you do not wish to receive these promotions. We may use the personal information that you have given to us and cross-reference it with personal information we receive from our affiliates, marketing partners and others, including to provide you an enhanced and more personalized experience. We may also use such information and other information that we obtain from your use of the website, to respond to your questions or comments, to resolve disputes, to contact you when necessary in connection with the operation of the website, to address problems at and to understand the use of the website, and to enforce our Terms and Conditions. Please note that information that you voluntarily provide in public portions of the website is not protected information and such information could potentially be collected and used in ways which we cannot control.

In addition to using your information as described above, if you have provided your email address we may also occasionally send you email announcements regarding special promotions and other information we believe will be of interest to you. You may opt-out of receiving the mailings or any other emails that we send to our mailing list by using the “unsubscribe” feature in any email you receive from us or emailing us at [email protected].


Browser Level Information

Great Wolf web servers automatically collect information about a visitor's IP address, browser type and referrer by reading this information from your browser. This information is collected in a database and used to help us recognize you each time you return to one of our websites. It is also used in an aggregated, anonymous manner--in our internal analysis of traffic patterns within our website. This information is automatically logged by most websites.


Passive Collection

Great Wolf, our third party service providers, advertisers and/or our partners may use cookies, web beacons or other tracking tools to collect information about your visit to our websites, to track the effectiveness of our online marketing, and to manage related information. We use this technology to access information in accordance with the other sections of this Privacy Policy and to compile aggregate data. This data is used for reporting, promotional and marketing purposes only and the data we gather, along with the reports we generate do not recognize any personal information specific to you, or your individual computer. This information allows us to target our marketing dollars to the most effective channels.

If this practice is of concern to you, the "help" portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. You do not need to enable cookies to visit our website, however, some parts features and services may be more difficult or impossible to use if cookies are disabled. If you are utilizing a third party application when you visit the website, such third party application may, as part of its functionality, provide information about your visit to us or to others, subject to the terms and conditions of use of such application and/or the privacy policy of such application. Accordingly, you are encouraged to familiarize yourself with the ways in which such applications may be used to collect and to disseminate data and personal information.


How is personal information protected?

Great Wolf maintains security measures, such as firewall, limited access, and SSL encryption technology, designed to protect against loss, misuse, and alteration of visitor information collected by Great Wolf through its websites.


How is personal information shared with third parties?

As indicated in this Privacy Policy, Great Wolf may share information it collects from you with certain third parties. Further, we may share your information with our service providers—that is, organizations that provide services to support Great Wolf functions, the website’s technical operation or the execution of a specific promotion or program, such as our mail processing company, payment processing companies, and market research firms.

All such service providers are bound by contract to refrain from using the personally identifiable information we collect from you for any purpose other than providing the service to Great Wolf. We also may release information at the request of law enforcement authorities or other government officials; when ordered to do so by a court or when otherwise required by law; in the event of a corporate sale, merger, acquisition or similar event; when we believe it is necessary to assert, protect or enforce our legal or intellectual property rights; and/or in connection with an investigation of any activity that is infringing, illegal, may expose us to liability, may harm the website or visitors to the website.

We cannot ensure that all of your private communications and other personal information will never be disclosed in ways not otherwise described in this Privacy Policy. For example, third parties may unlawfully intercept or access transmissions or private communications.


How can I opt-out of receiving future communications?

You may opt-out of receiving communications from us by following the instructions to unsubscribe that are provided in our email communications. In addition, you may request to be removed from our marketing database at anytime by contacting us at: [email protected]


Online Collection of Information from Children Under 13

Children's Privacy: Policies For Users Under Age 13

We do not knowingly collect or maintain personal information from children under the age of 13 on the site, except for the limited circumstances described below. In the event a child under the age of 13 submits a question to us on the site and identifies her or his age, we may use the child’s email address for the sole purpose of responding to the child's question on a one time only basis. However, we will not use the child's email address to contact the child and we will delete it from our records once we have responded.


What information is collected online from children under 13 and how is it used?

Children under 13 may visit Great Wolf’s site (the "Great Wolf Kids Site").


Is my child's information required for participation in online activities?

No. Great Wolf does not limit a child's participation in any online activity by requiring identifiable information to participate in the activity.

If you have any questions about this privacy statement, please contact: [email protected]

If you have any questions about your reservation or lodge accommodations, please contact: [email protected]

Great Wolf Resorts, Inc.

Attn: Privacy Associate

525 Junction Road, Suite 6000 South

Madison, WI 53717

Phone: 608.662.4700

Fax: 608.662.4701


Your California Privacy Rights

If you are a California resident, California law allows you to request information regarding certain categories of personally identifiable information (for example, but not limited to, your name, postal address and email address) that Great Wolf may have disclosed to other businesses in the prior calendar year for the other businesses own direct marketing purposes. You may make a request for this information once each calendar year. To make such a request, please email us at [email protected]with “Request for California Privacy Information” in the subject line and in the body of the message. You must give us enough information so that we can locate your file. We will send the information covered by the California law to you via the email address from which the request was made.


What are the Terms of Use?

If you set up an account at the website, make a purchase through the website or submit any personal information to us by signing up for any of our products or services or availing yourself of any website feature that requires you to submit personal information, your action is deemed acceptance of our practices described in this Privacy Policy. Any dispute over privacy between you and Great Wolf is subject to the provisions of this privacy policy and to our Terms and Conditions.


Linked Web Sites

For your convenience, the website may contain links to other websites or services. Any information you provide when using such third party websites or services is collected by them and not by us, and is subject to their privacy practices and not this Privacy Policy. Please be aware that we are not responsible for the privacy practices or content of such other websites or services, which may differ significantly from those of Great Wolf. We encourage our users to be aware when they leave the website and to read the privacy statements of each and every website that collects personal information.


How will you know if we change our Privacy Policy?

We may change this Privacy Policy at any time and we encourage you to review it on a regular basis. This Privacy Policy was last updated on July 1, 2011. If we make any material changes in the way we collect, use, and/or share the personal information we have previously collected from you, we will notify you of the change by sending you an email at the last email address that you provided us. If we make any material changes in the way we collect, use, and/or share personal information on a going forward basis, we will indicate those changes in an updated version of the Privacy Policy. In the event that Great Wolf goes through a business transition, such as a merger, another company acquires us or our affiliates, or Great Wolf sells a portion of its assets, your personal information will, in most instances, be part of the assets transferred. In such event you will be informed of this and its effects via notice on our website. If as a result of a business transition, your personally identifiable information will be used in a manner different from that stated at the time of collection, you will be given the choice to opt-out.

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