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Great Wolf Resorts Cookie Policy

Last Updated: June 30, 2020

This Cookie Policy describes how and why Great Wolf Resorts, Inc., and its affiliates and subsidiaries (collectively, “Great Wolf”, “we”, “us”, or “our”) uses cookies, web beacons, pixels, clear gifs, and other similar tracking technologies (collectively, “Cookies” unless otherwise indicated) on our website or applications, however accessed (collectively, the “Site”).  It also explains what Cookies are and your choices regarding Cookies.   

Through your continued use of our Site, you indicate that you agree to our use of Cookies as described in this Cookie Policy.

What are Cookies?

Cookies

A cookie is an element of data that a website can send to and store on your browser or device. A cookie is useful for having the browser remember specific information across several pages or between visits to a website.  

Other Tracking Technologies 

Other tracking technologies work like cookies by placing small elements of data on your device.  Those include:    

Web Beacons or Clear gifs

Web beacons, which are also known as clear gifs, are small graphic images or web programming code that may be included in our Site’s pages and can track the actions of the visitor on that Site page.

Embedded Script

An embedded script is a programming code that collects information about your interactions with the Site such as the links you click on.  It is only active while you are on the Site and is deactivated or deleted thereafter.

How do we use Cookies?

We use Cookies on our Site to identify you and track your use of the Site, remember your preferences, enable advertisement delivery to you, enable certain Site functions, and perform analytics.

We use both session and persistent Cookies.  Session cookies are temporary and last only until you close your browser.  Persistent cookies remain on your device until you delete them.  We also use both first and third-party Cookies.  First party Cookies are those that we use and control in order to provide our Site and the goods and services on our Site.  Third party Cookies are controlled by third parties, mostly for advertising and analytics.

More specifically, our Site offers the following category of Cookies:

Strictly Necessary Cookies

These are Cookies that are necessary to the operation of our Site to provide the services and features you request.  These Cookies allow us to recognize that you have created an account and to authenticate you.  These Cookies help us prevent fraudulent activity on our Site and help us secure our Site.  They also enable functionality such as our Site’s shopping cart.  We do not need to obtain your consent to use Strictly Necessary Cookies.

Analytics and Performance-Related Cookies

These Cookies assess the performance and use of our Site.  We may utilize third-party service providers to create these Cookies on our Site, such as Google Analytics cookies.  These Cookies may track the number of visitors to our Site and what Site pages are most frequently visited.

Functionality-Related Cookies

These Cookies enhance the functionality of our Site by remembering the choices you have made such as your user name, language or region you are in, and allow us to customize the Site to you.   

You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether to accept it. Browsers may also be set up to display a warning when a cookie is used. You may even disable your browser from accepting cookies. In order to provide you with the best possible experience while visiting our website, please enable cookies within your browser.  Some portions of our website may not function properly if cookies are disabled.

Advertising Cookies

These Cookies are used to deliver relevant ads to you.  They are also used to limit the number of times you see an ad as well as help measure the effectiveness of ad campaigns. Third-parties may use Cookies on our Site to deliver relevant ads to you or remember you and deliver relevant ads to you or third party websites.  They remember that you have visited a website and this information is shared with other organizations such as advertisers.   

How you opt-out of Cookies.

You may decide whether you want to accept Cookies or not.  We explain in more detail below how you can exercise that choice.   

On your Internet browser you can adjust your settings to reject some or all Cookies or to alert you when a Cookie is placed on your device.  The “help” feature on most browsers will provide you more information on how to do this.  For more help with adjusting your Cookie settings, please see www.allaboutcookies.org/manage-cookies/.  Please note that if you choose to block all Cookies (including Strictly Necessary Cookies), you may not be able to access or use all or parts of our Website and/or parts of our Site may not function properly.

If you want to delete previously stored Cookies, you can manually delete them at any time.  Doing so will, however, prevent the Site from placing further Cookies on your device unless and until you adjust your browser settings.

For more information on the development of user profiles and the use of targeting Cookies, please see www.aboutads.info/choices in the United States.

Below is a list of Cookies we use on our Site and the purpose for which we use them.  The list is provided strictly for your information and is subject to change without notice.  You agree and acknowledge that the below may contain inaccuracies or errors and is subject to change and that we will not be held liable for any such inaccuracies or errors to the fullest extent permitted by law.

Cookie Name Category Usage
__cid Analytics and Performance This cookie is used to track campaign id.
_cs_c Analytics and Performance This cookie is used by Content Square to save the user consent to be tracked.
_cs_id Analytics and Performance This cookie contains Content Square’s user identifier.
_cs_s Analytics and Performance This cookie contains the number of pageviews within the running session for Content Square Solution.
_derived_epik Functionality-Related Cookies Vimeo’s embeddable video player uses first-party cookies that we consider essential to the video player experience.
_fbp Advertising This cookie will help deliver our advertising to people who have already visited our website when they are on Facebook or a digital platform powered by Facebook Advertising.
_ga Analytics and Performance Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
_gcl_au Analytics and Performance Used by Google AdSense for experimenting with advertisement efficiency across websites using their services.
_gid Analytics and Performance Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
_mibhv Advertising Collects data on visitors' preferences and behavior on the website - This information is used make content and advertisement more relevant to the specific visitor.
_mibhv Advertising Collects data on visitors' preferences and behavior on the website - This information is used to make content and advertisement more relevant to the specific visitor.
_micpn Advertising Collects data on visitors' preferences and behavior on the website - This information is used make content and advertisement more relevant to the specific visitor.
_omappvp Functionality-Related Cookies Optinmonster uses this to target New or Returning Visitors.
_pinterest_ct_rt Advertising Used by Pinterest as a conversion tag.
A3 Advertising These cookies are used to deliver adverts more relevant to you and your interests.
ANID Advertising Cookies for advertising served across the web and stored in google.com.
APID Advertising Collects information on visitor behavior on multiple websites. This information is used on the website, in order to optimize the relevance of advertisement.
APIDTS Advertising Collects data on visitors' preferences and behavior on the website - This information is used make content and advertisement more relevant to the specific visitor.
ApplicationGatewayAffinity Strictly Necessary This cookie is used by Azure Apps to keep a user session on the same server.
B Advertising These cookies are used to deliver advertisements for your interests on other websites and track transactions made by you on our site.
BrowserId Analytics and Performance This cookie allows us to track what platform our potential customers are using.
cd_user_id Analytics and Performance Anonymous ID used in Medallia Survey.
cjevent Analytics and Performance This cookie is used to track affiliate referrals.
DV Analytics and Performance These cookies are used to collect information about how visitors use our Site. We use the information to compile reports and to help us improve the Site
fr Advertising This cookie will help deliver our advertising to people who have already visited our website when they are on Facebook or a digital platform powered by Facebook Advertising.
GUC Analytics and Performance Yahoo conversion tracking
G_ENABLED_IDPS Functionality-Related Cookies Used for Google Single Sign On.
IDE Advertising Used by Google DoubleClick to register and report the Website user’s actions after viewing or clicking on an advertisement with the purpose of measuring its efficacy and presenting the user with targeted advertising.
IDSYNC Advertising Used to identify the visitor across visits and devices. This allows the website to present the visitor with relevant advertisement.
1P_JAR Advertising Google advertising cookie used for user tracking and ad targeting purposes.
kampyle_userid Analytics and Performance Tracks a user with a unique ID.
kampyleSessionPageCounter Analytics and Performance Tracks the number of pages the user has been in the session
kampyleUserPercentile Analytics and Performance Number between 0-100 used for percentage of users targeting
kampyleUserSession Analytics and Performance Timestamp indicating when the user has started his session
kampyleUserSessionsCount Analytics and Performance Tracks number of sessions user has been in the browser
MR Advertising Identify the user for our Bing paid search ads.
MUID Advertising Identify the user for our Bing paid search ads.
NID Advertising Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads.
optimizelyEndUserId Analytics and Performance Stores a visitor's unique Optimizely identifier. It's a combination of a timestamp and random number.
TDCPM Advertising Registers a unique ID that identifies a returning user’s device. The ID is used for targeted ads.
TDID Advertising Registers a unique ID that identifies a returning user’s device. The ID is used for targeted ads.
tracker_device Advertising Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads.
uid Analytics and Performance Turn uses information in these cookies to analyze trends and identify audiences so they can tailor advertising placement. These cookies collect non-personal data.
UULE Analytics and Performance These cookies are used to collect information about how visitors use our Site. We use the information to compile reports and to help us improve the Site.
X-Salesforce-CHAT Functionality-Related Cookies These cookie names are associated with technology from LiveAgent, which provides online chat and customer support functionality.

 

Contact Us

If you have any questions about this Cookie Policy, please contact us at guestrelations@greatwolf.com or at:

Great Wolf Resorts, Inc., 

350 N. Orleans Street, Suite 10000B

Chicago, Illinois 60654

Phone:  608.662.4700 

Fax: 608.662.4701