Pack & Community

WE ARE
ONE PACK

Great Wolf is committed to fostering a welcoming and accessible environment for all. We believe our Pack is stronger when each person can be their full self. It's a mosaic of individuality and inclusiveness celebrated through our One Pack Commitment.

2025 America's Greatest Workplace for Gen Z Award

2025 America's Greatest Workplaces for Diversity Award

*Awarded by Newsweek and Plant-A-Insights Group, 2025

13,000

Pack Members

Lodges in 19 States

20+

Languages Spoken By Pack Members

Rachel O'Connell posing for professional photo in front of the ocean

“People don't give their best to a company. They give it to a community—or a Pack—that invests in them, and that's the reason our Pack Members can turn around and give that same belonging and joy to the families we serve.”

Rachel O'Connell

SVP, Chief Human Resources Officer

A culture of caring

Developed by Chief Wellness Officer Dr. Romie Mushtaq, "Be Pack Positive" is Great Wolf’s whole-person wellness strategy designed to support a healthy, engaged, and resilient Pack. Grounded in medicine, psychology, and leadership science, the program focuses on healthier habits, a balanced mind, and strong social connections to foster a positive and caring workplace culture.

Dr. Romie Mushtaq posing with a group of Pack Members giving the Paw sign

Dr. Romie Mushtaq posing in front of GWL Statue

“Great Wolf’s greatest asset is our caring Pack. 'Be Pack Positive' brings together wellness and leadership development such as empathetic communication that help Pack Members feel supported, connected, and able to live and lead to their full potential.”

Dr. Romie Mushtaq

Chief Wellness Officer

Every Small Donation can make Big waves

The Pack Member Relief Fund provides support to Great Wolf employees who need immediate financial assistance in times of crisis. It is delivered confidentially through our partners at the Emergency Assistance Foundation, and covers the costs of events like funeral expenses, natural disasters, and medical emergencies. Great Wolf is committed to offering support for every Pack Member, and working together to ensure we provide help in times of need.

Large Great Wolf Lodge statue with sky and clouds behind it.

Pack Member

Williamsburg Lodge

“After my husband unexpectedly passed away, the fund helped cover funeral expenses so I could focus on my children and grieving.”

Pack Member

Scottsdale Lodge

“Following emergency surgery and a week in the hospital, the grant eased the financial stress so I could focus on recovering.”

Pack Member

Manteca Lodge

“After leaving an abusive relationship, the grant helped me secure housing for my two boys and start rebuilding our lives.”

Pack Member

Traverse City Lodge

“When surgery kept me out of work, the fund helped cover essential bills and prevented my utilities from being shut off.”

Scholarship recipient posing with Pack Members and a large check.

CREATING EDUCATIONAL OPPORTUNITY

With over $2 million in scholarship grants with more than 340 recipients, the scholarship program grants financial support to help our Pack Members and their dependents pursue their educational dreams.

Liam Cooper holding a scholarship check for $8,500 with his Pack behind him

Our Pack
Gives Back

Great Wolf is committed to supporting our local communities by partnering with charitable organizations who share our purpose of bringing joy to families. Whether it’s a volunteer outing, hosting charitable events, or organizing donation drives, Great Wolf Pack Members are dedicated to giving back.

Pack Members posing for photo with their bags of trash

Pack Members picking up trash on a beach

PROTECTING
OUR COMMUNITIES

Great Wolf is dedicated to mitigating our environmental impact. By measuring our water and energy consumption, waste production, and greenhouse emissions, we can identify and implement reductions, use alternative energy, and promote socially responsible sourcing in our communities.

35-50% WATER SAVINGS

New low-flow fixtures in guest suites and public restrooms are creatingdaily water savings between 35-50%.

~30% DAILY ENERGY SAVINGS

Occupancy sensors for lighting and a/c in suites providing ~30%daily energy savings.

HIGH-EFFICIENCY HVAC

High-efficiency HVAC and plumbing motors and more.

Pack &

Communities

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