Culture & Benefits

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Diversity, Equity & Inclusion

We at Great Wolf Lodge are One Pack. One that celebrates all of its members, their cultures and their personal identities. Everyone is invited to arrive every day as their whole, authentic selves. One Pack that is committed to deepening our knowledge of each other’s backgrounds and making ourselves accessible to all members that need our support. Our mosaic of uniqueness, individuality and diversity allows us to be at our best, bring joy to the families who stay with us and strengthen the pack.

We are One Pack.

Our Pack by the Numbers

113 Veterans

5,173 Women

4,169 Minority Pack Members

We Are One Pack

“We take great pride in creating a culture that is welcoming and respectful to all. We believe it’s the uniqueness, individuality, and diversity of our Pack that is our greatest strength, and by embracing diversity and ensuring each Pack Member is comfortable in the workplace as their authentic self - it enables us to better deliver on our purpose of bringing joy to families.”

Bryan Robinson, Chief People Officer
Great Wolf Lodge

GWL-People-Officer

How We Are Making Progress

1. Strategy, Governance & Accountability

Centralized hiring and pay practices
Inclusion & Diversity goals with budget dedicated to achieve I&D goals
Continued Affirmative Action Planning
Dedicated resources and headcount toward Inclusion & Diversity
Diversity goals set for all talent development programs
Diverse candidate slate policy for leadership roles

2. Talent Journey

Diverse Representations for talent development programs
HBCU recruitment for post college and internship programs
Inclusion of diversity governance into succession planning processes
Designing opportunity talent upskilling programs

3. Family Sustaining Wages & Benefits

Significant investments into wages for frontline, Supervisory and Management roles
Yearly full wage and salary reviews for frontline and management roles
Continued focus on benefits affordability and extension
Pay equity analyses

4. Culture & Inclusion

Unconscious Bias training for all leadership Pack Members
Monthly inclusion events focused on education and celebration
Internal I&D and engagement surveys to measure progress

5. External Engagement

Career Pathways program focused on partnership with Community Based Organizations (CBOs) to place opportunity talent into stepping-stone roles
Sharing Great Wolf's I&D progress publicly

Culture of Inclusion

We love celebrating our Unique Pack Members and here are a few ways we celebrate throughout the year.

January
-World Religion's Day

February
-Black History Month

March
-Women's History Month
-Developmental Disabilities Month

April
-Autism Awareness

May
-Asian Pacific Heritage Month

June
-Juneteenth
-PRIDE

July
-Veteran's Recognition

August
-World Indigenous People's Day

September
-Hispanic Heritage Month

October
-National Coming Out Day
-Disability Employment Awareness

November
-Native American Heritage Month

December
-Human Rights