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Diversity, Equity and


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About the
One Pack
We at Great Wolf Lodge are One Pack. One that celebrates all of its members, their cultures, and their personal identities. Everyone is invited to arrive every day as their whole, authentic selves. One Pack, committed to deepening our knowledge of each other’s backgrounds and making ourselves accessible to all members that need our support. Our mosaic of uniqueness, individuality, and diversity allows us to be at our best, bring joy to the families who stay with us, and strengthen the pack.
Minority Pack Members
Pack Member waiter taking the order of a ladyVeteran smiling
How We Are Making
Strategy Governance and Accountability
  • Over 120 dedicated DE&I Leaders committed to strengthening the pack in lodges across the country
  • Dedicated trainings for all Pack Members including Unconscious Bias and Inclusive Leadership
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Talent Journey
  • Continuous assessment of all Great Wolf hiring practices to ensure processes are equitable and accessible.
  • In partnership with HBCUs (Historically Black Colleges and Universities) and other minority-serving institutions, a comprehensive approach to building and supporting diverse talent pools
  • Partnerships with external organizations such as Grads of Life to evaluate upskilling opportunities
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Family Sustaining Wages & Benefits
  • Yearly full wage and salary reviews for frontline and management roles
  • Continued focus on affordability and extension of benefits
  • Pay equity analyses
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Culture of Inclusion
  • Autism Awareness training in partnership with the International Board of Credentialing and Continuing Education Standards (IBCCES), allowing us to better support our neurodivergent guests
  • A full-scale, multi-year plan for improving accessibility for all Pack Members and guests
  • Internal DE&I and cultural engagement surveys to assess progress on outlined goals
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External Engagement
  • An Environment, Social, and Governance (ESG) roadmap focused on systemic improvement over three years
  • Collaboration with diverse suppliers to provide internal opportunities and external certification assistance
  • Focused outreach in every community in which our lodges reside
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Become a
Great Wolf takes pride in supporting local organizations, working with small businesses, and uplifting diverse suppliers. We consistently search for new opportunities to partner with organizations that are aligned with our values. If you are interested in working with Great Wolf Lodge, we encourage you to fill out the form below!
To Explore
Go Further Into Your Great Wolf Journey
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Diversity, Equity & Inclusion

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