What personal information is collected and how is it used?
Information you provide
You are not required to provide any personal information in order to have general access to Site, however, in order to access certain information, features or services, and to make reservations or purchases you may be required to provide personal information. Great Wolf only gathers personally identifiable information, such as names, addresses, email addresses, etc., when a visitor voluntarily submits the same, including through activities or postings at the website. Great Wolf collects personal information through this website when you make an online reservation at one of our properties in the U.S., purchase a gift certificate, join the ePack, use the Ask-a-Mom forum, post a video, submit a comment in connection with any interactive forum offered on the website, subscribe to the Text Messaging program, send us an inquiry for information, or otherwise participate in any contest or marketing program offered by Great Wolf that requires the submission of such information. This information may include name, address, phone number, email address, password and credit card information. We use this information to process your request and/or to contact you with questions and/or information regarding your reservation, purchase or applicable feature or service. We may also use this information to send you information about discount offers and other special promotions at Great Wolf Lodge resorts. In addition, we may share your name, address and email address with some of our trusted marketing partners, who may contact you to offer discounts and other valuable information about their products and services. In response to any email or text message promotion that you receive, such marketing partners will provide you with the opportunity to indicate that you do not wish to receive these promotions. We may use the personal information that you have given to us and cross-reference it with personal information we receive from our affiliates, marketing partners and others, including to provide you an enhanced and more personalized experience. We may also use such information and other information that we obtain from your use of the website, to respond to your questions or comments, to resolve disputes, to contact you when necessary in connection with the operation of the website, to address problems at and to understand the use of the website, and to enforce our Terms and Conditions. Please note that information that you voluntarily provide in public portions of the website is not protected information and such information could potentially be collected and used in ways which we cannot control.
In addition to using your information as described above, if you have provided your email address we may also occasionally send you email announcements regarding special promotions and other information we believe will be of interest to you. You may opt-out of receiving the mailings or any other emails that we send to our mailing list by using the “unsubscribe” feature in any email you receive from us or emailing us at firstname.lastname@example.org.
Browser Level Information
Great Wolf web servers automatically collect information about a visitor's IP address, browser type and referrer by reading this information from your browser. This information is collected in a database and used to help us recognize you each time you return to one of our websites. It is also used in an aggregated, anonymous manner--in our internal analysis of traffic patterns within our website. This information is automatically logged by most websites.
How is personal information protected?
Great Wolf maintains security measures, such as firewall, limited access, and SSL encryption technology, designed to protect against loss, misuse, and alteration of visitor information collected by Great Wolf through its websites.
How is personal information shared with third parties?
All such service providers are bound by contract to refrain from using the personally identifiable information we collect from you for any purpose other than providing the service to Great Wolf. We also may release information at the request of law enforcement authorities or other government officials; when ordered to do so by a court or when otherwise required by law; in the event of a corporate sale, merger, acquisition or similar event; when we believe it is necessary to assert, protect or enforce our legal or intellectual property rights; and/or in connection with an investigation of any activity that is infringing, illegal, may expose us to liability, may harm the website or visitors to the website.
How can I opt-out of receiving future communications?
You may opt-out of receiving communications from us by following the instructions to unsubscribe that are provided in our email communications. In addition, you may request to be removed from our marketing database at anytime by contacting us at: email@example.com
Online Collection of Information from Children Under 13
Children's' Privacy: Policies For Users Under Age 13
We do not knowingly collect or maintain personal information from children under the age of 13 on the site, except for the limited circumstances described below. In the event a child under the age of 13 submits a question to us on the site and identifies her or his age, we may use the child’s email address for the sole purpose of responding to the child's question on a one time only basis. However, we will not use the child's email address to contact the child and we will delete it from our records once we have responded.
What information is collected online from children under 13 and how is it used?
Children under 13 may visit Great Wolf’s www.greatwolfkids.com site (the "Great Wolf Kids Site").
Is my child's information required for participation in online activities?
No. Great Wolf does not limit a child's participation in any online activity by requiring identifiable information to participate in the activity.
If you have any questions about this privacy statement, please contact: firstname.lastname@example.org
If you have any questions about your reservation or lodge accommodations, please contact: email@example.com
Great Wolf Resorts, Inc.
Attn: Privacy Associate
525 Junction Road, Suite 6000 South
Madison, WI 53717
Your California Privacy Rights
If you are a California resident, California law allows you to request information regarding certain categories of personally identifiable information (for example, but not limited to, your name, postal address and email address) that Great Wolf may have disclosed to other businesses in the prior calendar year for the other businesses own direct marketing purposes. You may make a request for this information once each calendar year. To make such a request, please email us at firstname.lastname@example.org with “Request for California Privacy Information” in the subject line and in the body of the message. You must give us enough information so that we can locate your file. We will send the information covered by the California law to you via the email address from which the request was made.
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